Allie Irwin Coaching & Hypnosis

You have more to protect than you think.

Not just a house or an account. Your health, your time, your people, the way your life actually works. I help you see all of it — and build a system so none of it gets lost.

Discover your patterns → My story
10+
Years Coaching
75
Published Letters
3
Modalities
1
Treasure Map
The short version

I had to ask my husband for his laptop password while he was intubated.

Kevin had stage 4 lung cancer. We were at a pub, laughing, and then he fell. Within months, I was navigating ICU decisions, insurance mazes, and a mountain of paperwork — all while trying to grieve.

The systems that were supposed to help us failed under grief. I was on call 12+ hours for a single form. If I didn't have good records, I don't know what I would have done.

That experience broke something open in me. And it built something new: The Treasure Map Process — a system so your loved ones never have to scramble like I did.

Read why this matters →
Start exploring

Two ways to learn something new about yourself.

Think of these as the first conversation — the part where you're just looking around, figuring out what resonates.

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The Memento Mori Quiz

How you avoid thinking about death is how you avoid everything. 15 questions that reveal the pattern running your whole life — not just your estate planning.

Take the Quiz →
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What's Your Security Style?

Paper binder? Password manager? Somewhere in between? Find out what kind of system actually fits your brain — and your person's. Take it solo or with a partner.

Find Your Style →
When you're ready to go deeper

This is where we sit down.

You've looked around. Something landed. Now it's just us — building something custom for your life, at your pace.

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The Treasure Map

A structured, coach-led process to get your entire life organized — so your loved ones never inherit chaos. Group, private, or concierge. The greatest love letter you could write.

Learn More →
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Private Coaching

For deep thinkers facing messy, consequential problems. I help you untangle the knot, see your blind spots, and build a path forward. Engineering brain meets empathy.

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Hypnosis & Rapid Relief

When logic isn't enough to change a feeling or a habit. Using hypnosis and IEMT to create fast, profound shifts at the subconscious level.

Learn More →
"This is the greatest love letter you could write."

— Treasure Map Client

Letters from Allie

Funny, honest, occasionally devastating.

I write about life, death, avoiding both, and the weird stuff in between. 75 letters so far. People seem to like them.

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